About us

It all began in 2020, when three friends Phillip, John, and Erick, set out on an unforgettable trip through Chile. Surrounded by icy trails, breathtaking Andes landscapes, and starry cold nights, they discovered how transformative it is to be connected with nature. But they also realized a challenge: finding clothing that was truly functional, warm, and stylish enough to face extreme cold.

That’s when the idea was born: to create a brand that would combine practicality, protection, and style, designed for people who love exploring the world without compromising on comfort.

In 2020, they launched their first physical store with exclusive pieces inspired by trekking and outdoor living. But when the pandemic hit, new challenges arose. In 2022, they adapted their dream to the times and moved online, making their collections available across USA and bringing the spirit of the mountains to everyone.

Today, the brand stays true to its roots created by friends who believe that every piece of clothing carries a story, whether on top of a mountain, on a tough trail, or in everyday city life.

More than just winter wear, we deliver experiences and a lifestyle.